Ben Golik -
Ben Golik - The British summer is reliably unreliable. This campaign makes the most of any day, regardless of what Mother Nature brings.
The British summer is reliably unreliable. This campaign makes the most of any day, regardless of what Mother Nature brings.
Ben Golik - Depending on the local temperature, the OLA served up features a product that helps protect you from the sun, or give you the sun-kissed look without the sun.
Depending on the local temperature, the OLA served up features a product that helps protect you from the sun, or give you the sun-kissed look without the sun.
Ben Golik - The weather-triggered messaging ensures customers always see the most relevant product, in real time.
The weather-triggered messaging ensures customers always see the most relevant product, in real time.
Ben Golik - It is hoped this campaign will ensure Olays summer range is relevant every day - no matter the weather.
It is hoped this campaign will ensure Olay's summer range is relevant every day - no matter the weather.
Ben Golik - An example of the OLA in situ.
An example of the OLA in situ.
Ben Golik - Small-space mobile advertising makes the most of the contextual messaging opportunity.
Small-space mobile advertising makes the most of the contextual messaging opportunity.
Ben Golik - An example of a Facebook post featuring the sort of quotation the Olay audience is known to share on social channels like Facebook and Pinterest.
An example of a Facebook post featuring the sort of quotation the Olay audience is known to share on social channels like Facebook and Pinterest.
Ben Golik - Another social post - reacting to a change in the weather.
Another social post - reacting to a change in the weather.
Ben Golik - Further examples of the social posts.
Further examples of the social posts.
Ben Golik - Additional social messaging, showcasing the product.
Additional social messaging, showcasing the product.
Ben Golik - The campaign idea is extended onto P&Gs SuperSavvyMe platform with content that provides lots of other ways to cheat the summer.
The campaign idea is extended onto P&G's SuperSavvyMe platform with content that provides lots of other ways to cheat the summer.
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