Ben Golik -
Ben Golik - Nando’s built its brand on being ‘local and lo-fi’. This quickly built a cult fan-base of young chicken lovers. So how did we convince them to sign up to hear from ‘central marketing’? We wrapped a conventional loyalty programme in an unconventional way, to launch a programme that fits with the brand’s spit’n’sawdust approach.
Nando’s built its brand on being ‘local and lo-fi’. This quickly built a cult fan-base of young chicken lovers. So how did we convince them to sign up to hear from ‘central marketing’? We wrapped a conventional loyalty programme in an unconventional way, to launch a programme that fits with the brand’s spit’n’sawdust approach.
Ben Golik - The card carrier for the new Nandos Card.
The card carrier for the new Nando's Card.
Ben Golik - Launching the worlds first lickable, clickable, un-nickable loyalty card - a celebration of the sillier benefits of switching from paper to plastic.
Launching the world's first 'lickable, clickable, un-nickable' loyalty card - a celebration of the sillier benefits of switching from paper to plastic.
Ben Golik - The new chilli wheel and reward mechanic.
The new chilli wheel and reward mechanic.
Ben Golik - Posters teasing the launch of the new, plastic card.
Posters teasing the launch of the new, plastic card.
Ben Golik - Posters encouraging the migration from paper to plastic.
Posters encouraging the migration from paper to plastic.
Ben Golik - Just some of the social activity in Vine, Twitter and Facebook.
Just some of the social activity in Vine, Twitter and Facebook.
Ben Golik - A few of the 3,500 #nandoscard selfies that were shared without prompting in launch week.
A few of the 3,500 #nandoscard selfies that were shared without prompting in launch week.
Ben Golik - The first email sent to new cardholders.
The first email sent to new cardholders.
Ben Golik - An example of an email from the ongoing programme.
An example of an email from the ongoing programme.
Facebook Twitter Pinterest Flickr Instagram LinkedIn share