Ben Golik -
Ben Golik - MyWaitrose was conceived as the Anti-Clubcard - a programme based on personalised service and little thank yous, not bribes and coupons.
MyWaitrose was conceived as the 'Anti-Clubcard' - a programme based on personalised service and little thank yous, not bribes and coupons.
Ben Golik - This manifesto sits at the heart of the pointless loyalty programme.
This manifesto sits at the heart of the 'pointless' loyalty programme.
Ben Golik - As part of developing the look and feel, a series of photographs was commissioned to make the programme as delicious as the brand it is for.
As part of developing the look and feel, a series of photographs was commissioned to make the programme as delicious as the brand it is for.
Ben Golik - Sitting at the heart of the programme was a desire to help people enjoy More of what they love about Waitrose.
Sitting at the heart of the programme was a desire to help people enjoy 'More of what they love' about Waitrose.
Ben Golik - The original myWaitrose launch pack included a customer-facing version of the manifesto. The MW icon was created by drizzling vinegar into olive oil, then tracing the shapes created.
The original myWaitrose launch pack included a customer-facing version of the manifesto. The MW icon was created by drizzling vinegar into olive oil, then tracing the shapes created.
Ben Golik - Customers don’t have to ‘earn’ anything as part of the programme. They simply get to share in more value, the more they are willing to share about themselves. After all, the better you know someone, the better you can serve them.
Customers don’t have to ‘earn’ anything as part of the programme. They simply get to share in more value, the more they are willing to share about themselves. After all, the better you know someone, the better you can serve them.
Ben Golik - More spreads from the launch communication.
More spreads from the launch communication.
Ben Golik -
Ben Golik -
Ben Golik - A take-one created for Waitrose stores.
A take-one created for Waitrose stores.
Ben Golik - An example of a mailing from the communications programme.
An example of a mailing from the communications programme.
Ben Golik - Examples of regular, dynamically personalised emails sent as part of the programme.
Examples of regular, dynamically personalised emails sent as part of the programme.
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