Ben Golik -
Ben Golik - In this pitch for GHD, I wanted to avoid the cliches of hair and beauty advertising and create something that celebrated individuality, rather than the poker-straight-conformity GHDs had become associated with.
In this pitch for GHD, I wanted to avoid the cliches of hair and beauty advertising and create something that celebrated individuality, rather than the poker-straight-conformity GHD's had become associated with.
Ben Golik - A series of short poems was written and recorded, each capturing a different girls take on beauty, womanhood and individuality.
A series of short poems was written and recorded, each capturing a different girl's take on beauty, womanhood and individuality.
Ben Golik -
Ben Golik - The attitude of these poems was then boiled down into pithy messages for the Christmas sales drive.
The attitude of these poems was then boiled down into pithy messages for the Christmas sales drive.
Ben Golik - The aim was to capture a young, fresh attitude towards beauty.
The aim was to capture a young, fresh attitude towards beauty.
Ben Golik - Rather than the standard studio model shots, we presented a brave approach to photography, inspired by Instagram imagery and a more relaxed idea of beauty.
Rather than the standard studio model shots, we presented a brave approach to photography, inspired by Instagram imagery and a more relaxed idea of beauty.
Ben Golik - Point of sale carried the GHD me theme through with these snappy statements.
Point of sale carried the 'GHD me' theme through with these snappy statements.
Ben Golik - The tone of voice was also carried through the website and toolkit for other online sales channels.
The tone of voice was also carried through the website and toolkit for other online sales channels.
Ben Golik - Extensions of the idea and tone of voice were created. This one in support of LGBT Pride.
Extensions of the idea and tone of voice were created. This one in support of LGBT Pride.
Ben Golik -
Ben Golik - And this example was created to leverage a charity partnership GHD has with Breakthrough Breast Cancer. Sadly we didnt win this pitch.
And this example was created to leverage a charity partnership GHD has with Breakthrough Breast Cancer. Sadly we didn't win this pitch.
Ben Golik -
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