Ben Golik -
Ben Golik - With health warnings falling on deaf ears, the Department of Health needed an anti-smoking message that would resonate.
With health warnings falling on deaf ears, the Department of Health needed an anti-smoking message that would resonate.
Ben Golik - Young people think they are invincible. They’re never going to get cancer. Or heart disease. Or die. No wonder anti-smoking campaigns preaching health messages fail to connect with teenage girls. Instead, we talked about something they obsess over: their looks.
Young people think they are invincible. They’re never going to get cancer. Or heart disease. Or die. No wonder anti-smoking campaigns preaching health messages fail to connect with teenage girls. Instead, we talked about something they obsess over: their looks.
Ben Golik - We showed the damage cigarettes can do to their pulling power – both now (clothes that stink like a pub carpet, a mouth like an ashtray), and in the future (stained teeth and ‘cat’s bum’ wrinkles around their mouth).
We showed the damage cigarettes can do to their pulling power – both now (clothes that stink like a pub carpet, a mouth like an ashtray), and in the future (stained teeth and ‘cat’s bum’ wrinkles around their mouth).
Ben Golik -
Ben Golik - Magazine ads pastiched beauty advertising, but removing the tip-on revealed the ugly truth.
Magazine ads pastiched beauty advertising, but removing the tip-on revealed the ugly truth.
Ben Golik - Direct mail packs were sealed with glue that stunk of stale cigarette smoke.
Direct mail packs were sealed with glue that stunk of stale cigarette smoke.
Ben Golik - The same scent was used to create this stunt.
The same scent was used to create this stunt.
Ben Golik - Texting in response to any of the messages gave the responder a free subscription to Ugly magazine - our take on a title like Heat.
Texting in response to any of the messages gave the responder a free subscription to Ugly magazine - our take on a title like Heat.
Ben Golik - A spread inside Ugly magazine.
A spread inside Ugly magazine.
Ben Golik - The campaign won many awards - and garnered national media attention.
The campaign won many awards - and garnered national media attention.
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