Ben Golik -
Ben Golik - An estimated 160,000 men and boys in the UK are suffering an eating disorder in silence. Entrenched stereotypes of skinny catwalk models mean that many dont even know it is something that can happen to a man.
An estimated 160,000 men and boys in the UK are suffering an eating disorder in silence. Entrenched stereotypes of skinny catwalk models mean that many don't even know it is something that can happen to a man.
Ben Golik - This campaign talked openly about the fact man can suffer eating disorders - but dont talk about them. Eating disorders can be cured, and this is more successful the sooner help is sort.
This campaign talked openly about the fact man can suffer eating disorders - but don't talk about them. Eating disorders can be cured, and this is more successful the sooner help is sort.
Ben Golik - This pro-bono piece of work was concepted, created and launched in just five days.
This pro-bono piece of work was concepted, created and launched in just five days.
Ben Golik - I shot a series of striking black and white portraits for the campaign, each featuring a gagged man. The gags were removed as the campaign went on and more men spoke up.
I shot a series of striking black and white portraits for the campaign, each featuring a gagged man. The gags were removed as the campaign went on and more men spoke up.
Ben Golik - We shot two videos for the campaign, both of real sufferers telling their story in their own words. This is Colin, who is an emotional over-eater.
We shot two videos for the campaign, both of real sufferers telling their story in their own words. This is Colin, who is an emotional over-eater.
Ben Golik - This is Dave, a sufferer of anorexia. Dave is a stand-up comedian whose routine revolves around his illness.
This is Dave, a sufferer of anorexia. Dave is a stand-up comedian whose routine revolves around his illness.
Ben Golik - We also created a series of vines showing men from all walks of life. This is not an illness that discriminates.
We also created a series of vines showing men from all walks of life. This is not an illness that discriminates.
Ben Golik - For Twitter, we created a series of hard-hitting infographics.
For Twitter, we created a series of hard-hitting infographics.
Ben Golik -
Ben Golik - Our simple mobile website pulled together all the important stuff men needed to know. Clicking play on the film ungagged the man, who then told his story.
Our simple mobile website pulled together all the important stuff men needed to know. Clicking play on the film ungagged the man, who then told his story.
Ben Golik - Helplines featured prominently on the website.
Helplines featured prominently on the website.
Ben Golik - The campaign attracted celebrity endorsement from Uri Geller and John Stapleton, and also tweets of support from John Prescott, himself a sufferer. The campaign was also the topic of phone-ins on Radio Five Live and LBC.
The campaign attracted celebrity endorsement from Uri Geller and John Stapleton, and also tweets of support from John Prescott, himself a sufferer. The campaign was also the topic of phone-ins on Radio Five Live and LBC.
Facebook Twitter Pinterest Flickr Instagram LinkedIn share