Ben Golik -
Ben Golik - To launch Age UK as the new charity for older people, we celebrated its audience rather than its rebrand.
To launch Age UK as the new charity for older people, we celebrated its audience rather than its rebrand.
Ben Golik - When Help the Aged and Age Concern joined forces to create Age UK, we joined the team to launch the new charity. We soon realised we weren’t rebranding an organisation – we were rebranding its audience. It was age itself that needed a relaunch, to achieve the new charity’s goal of getting people to re-think growing old.
When Help the Aged and Age Concern joined forces to create Age UK, we joined the team to launch the new charity. We soon realised we weren’t rebranding an organisation – we were rebranding its audience. It was age itself that needed a relaunch, to achieve the new charity’s goal of getting people to re-think growing old.
Ben Golik -
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